Letters to the Editor: Hey, Dodgers, care to comment on that racist ad played during the playoffs?
This from the L.A. Times:
The Dodgers’ season-ticket renewal campaign ran into a snag.
‘Dear Mr. and Mrs. Dodgers, Thank you for allowing us to renew our season tickets to the Los Angeles Dodgers. Unfortunately, unfortunately, we weren’t able to secure the Dodgers’ attendance guarantee. Even though the Dodgers are our hometown team, they have never before made a practice of paying the full amount due under their lease. We were hoping, at the very least, to receive an acknowledgement on the ticket receipt.’
So what’s my problem with that one?
First, it’s obviously a “we’re sorry for the Dodgers’ attendance” letter, not “we’re sorry your season tickets are for sale.”
Second, no fan is asking Dodgers ownership to pay the full amount due under a lease. They’re asking for a discount.
But perhaps I’m taking it a little too far. It’s not like there’s a $15 million dollar difference between what a fan is willing to pay for a single, single game and what the Dodgers could offer. It’s not like there’s a $45 million dollar difference between what the Dodgers could pay a fan and what they could offer if they offered fans free tickets to all games.
What the Dodgers are offering is a discounted rate on a season-ticket package. And not just one, but two season-ticket packages.
They’re paying a much lower rate to fans they know they’ll sell out. I have no problem with that. It’s my opinion, of course, but it’s not one that will resonate with a lot of folks.
I’m sure there’s a much simpler solution. But I don’t see it.